Shaun White Reflects on First $1 Million Sponsorship Deal at 14
Olympian White Shaun was shocked when he won $ 1 million for the first time as a professional adequate in good faith.
“I was so disconcerted by that. I was probably 14 years old [and] I had signed my first agreement which was north of $ 1 million, “said White, 38, on Tuesday July 15, the episode of the” Riche Lives “episode” podcast. “I said to myself:” Ok, so it’s good. I had heard this number in Kid Moves, but I never really supposed that it was something that came to me. »»
He continued: “I remember that it was, like, Not a big problem for me. I don’t know why. I remember having been like, ‘ok, it’s great. So, at Skate Park then. »»
White started skateboarding professionally when he was a teenager. (White notably achieved success in snowboarding too.)
“You can win competitions, so there is a money price,” said White about her income. “Then you would mainly make approval agreements. I quickly learned that I did not prepare for the future by simply winning competitions. You could really do well, and many have been, but you had to have sponsorships to pay the bills and settle for the future.”
White would also be Capable of making money Thanks to “photo incentives” with its brand partners.
“Say I have three sponsors [and] Each of these sponsors would have a certain rate for incentive to the photo, “said White.” If I was represented in a magazine, you could cut your photo of this magazine, and you send it by post. If I had a page in a magazine, it was worth $ 500. If I had a little mention, it was worth $ 100 [and] Complete coverage was $ 1,000. »»
White also revealed that competition prices represented only “15%” of its total profits, while sponsored transactions have constituted the rest.
“Most of the money I earned were approval agreements within the industry and there were also things outside this industry,” he said. “I had a big problem with a drinking company or a PlayStation. I started to do things when I was older, where I said to myself: “Listen, I fly everything here to do this contest”, so I started to ask some of my sponsors to match my money price, which helped things to degenerate. “
Once White’s revenues have started to add up, he started making follies on luxurious products.
“I bought Lamborghinis. I bought this new house. I had long hair, [and] I really felt, “he joked.” It was until, probably, my second Olympic Games [in] 2010 that I really started to understand what was going on. I said to myself: “Ok, it’s time to understand it.” “”
White, who even refused a seven -digit wage handful to keep her integrity in sport, finally retired in 2022 And then launched several companies.
“I think my dream was just to be comfortable and take care of my family,” he said on Tuesday. “It was really the biggest goal I had in mind.”
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